1. This story is about Ben & Jerry's Ice Cream creating a special editon ice cream flavor called "Schweddy Balls." Its vanilla ice cream with rum and malt balls. There is lots of controversy with the name because it sounds innapropriate, but the company claims they named it after a skit from the show Saturday Night Live.
2. I think it shows that whatever Ben & Jerry's names their ice cream, people will still eat it.
3. Timliness, Human Interest.
4. I would talk about the controvery of the name, shoot a couple of interviews, the ice cream, and a shot from the Saturday Night Live skit.
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